A square porcelain tile featuring a black geometric pattern of concentric circles, radiating lines, and diamond shapes on a warm off-white background.
Person sweeps dirt in a checkered pattern revealing geometric patterned porcelain tile beneath it.
Indoor image of a cafe with light neutral cream and white with lightly colored tables and chairs and a geometric patterned porcelain tile floor.
A geometric porcelain tile wall in a clean space with a gray suit hanging on the wall.
A warm mid century inspired room with a graphic geometric patterned porcelain tile floor.
Loss of Focus porcelain tile pattern

Loss of Focus

$22.68 / sq ft
$241.77 / box

A cheeky nod to tic-tac-toe, LOSS OF FOCUS weaves fine-lined X's and O's across a paper-like textured backdrop. Designed by illustrator Daren Magee of Real Fun, Wow!, it's made to trick the eye: the X's and O's become more or less apparent depending on where you stand in the room.

Up close it reads as a delicate, hand-drawn texture; from across the room, the game reveals itself. That subtle shift makes Loss of Focus a quiet showstopper on floors and walls in kitchens, cafés, and creative spaces that want personality without shouting. Available in 8" x 8" and 12" x 12".

Purchase Option: Box
Size: 8" x 8"
Color: Loss of Focus

How Many Boxes Do I Need?

Add overage:

Pattern Play

Our tiles are so versatile that the pattern can change with the direction of the tile. Here are some of our favorite patterns to make with Loss of Focus, or get creative and discover your own pattern.

Loss of Focus in Loss Of Focus, Straight Repeat pattern
Straight Repeat
Loss of Focus in Loss Of Focus, Pinwheel pattern
Pinwheel
Loss of Focus in Loss Of Focus, Half Offset pattern
Half Offset

Real Fun, Wow!

Daren Thomas Magee is an Ojai, California-based freelance illustrator, muralist, and designer. The aim of his work is to speak to the space between imagination and reality. His hope is to leave you to float off in that liminal space into someplace entirely new. He follows his intuition by creating something new every day and taking guidance from the people he trusts.

Magee's work pulls elements from natural and supernatural sources making any floor or wall a statement piece. Not only are the designs whimsical and abstract but the shapes and textures are grounded and earthy.

Real Fun, Wow!
Line art icon of a yellow and white checkered floor and walls

Wall | Floors

Line art icon of a shower with water droplets coming from it.

Bathroom | Wet Areas

Line art icon of a kitchen stove with a yellow backsplash

Backsplash

Line art icon of a lounge chair with a yellow base underneath a yellow sun

Outdoors

Line art icon of stairs with yellow risers

Stair Riser

Line art icon of a fireplace with a yellow surround

Fireplace Surround

Line art icon of three people walking in unison

High Traffic

Line art icon of a snowflake within a circle with a yellow background.

Freeze

Made to Order in the USA

A warm mid century inspired room with a graphic geometric patterned porcelain tile floor.

Art that you can walk all over

Vibrant, avant-garde designs applied directly onto ultra-durable porcelain tiles.

Strong enough for indoors, outdoors, floors, walls, and anything in between. 

Versatile square format for seamless pattern repeats that scale beautifully in spaces, both big and small.

On-demand production means we can drastically reduce waste while remaining agile to meet your needs. 

A geometric porcelain tile wall in a clean space with a gray suit hanging on the wall.

Why Porcelain Tile?

Porcelain tile is a relatively maintenance-free product that requires little continuing care beyond regular cleaning. It's strong enough that it can withstand high traffic indoor spaces and well as the ever-changing elements of the outdoors. 
Person sweeps dirt in a checkered pattern revealing geometric patterned porcelain tile beneath it.
01

Order a Sample

Color and tile details can be tough to translate on a screen. Grab a sample before making your tile dreams into reality.

A warm mid century inspired room with a graphic geometric patterned porcelain tile floor.
02

Calculate how much you need

We sell our tile by the box. Use our handy square footage calculator to determine how many boxes to order.

We recommend adding an additional 20% to ensure you’ll have enough tile for your project due to cuts and other installation waste. Better to have a bit of attic stock rather than pay your installer for a second visit!

A geometric porcelain tile wall in a clean space with a gray suit hanging on the wall.
03

Place your order

Order the tile of your dreams and get ready to make everyone jealous of your new space. 

Have questions? No problem! Just contact us to let us know and we will happily answer any questions you have and congratulate you on your rad selections.
01

Order a Sample

Color and tile details can be tough to translate on a screen. Grab a sample before making your tile dreams into reality.

02

Calculate how much you need

We sell our tile by the box. Use our handy square footage calculator to determine how many boxes to order.

We recommend adding an additional 20% to ensure you’ll have enough tile for your project due to cuts and other installation waste. Better to have a bit of attic stock rather than pay your installer for a second visit!

03

Place your order

Order the tile of your dreams and get ready to make everyone jealous of your new space. 

Have questions? No problem! Just contact us to let us know and we will happily answer any questions you have and congratulate you on your rad selections.

Person sweeps dirt in a checkered pattern revealing geometric patterned porcelain tile beneath it. A warm mid century inspired room with a graphic geometric patterned porcelain tile floor. A geometric porcelain tile wall in a clean space with a gray suit hanging on the wall.

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